SAVE AN ADDITIONAL $1,000 ON AVAILABLE FORD COURTESY VEHICLES!
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Military & First Responder Appreciation
Military & First Responder Appreciation at Merchant Ford
If you are a military veteran or a first responder in the Selma, AL, area, we want to show appreciation for your sacrifice and dedication. As a small token of thanks, Merchant Ford participates in Ford's Military and First Responder Appreciation programs so you can get an exclusive cash bonus towards your next new Ford vehicle purchase or lease. It's just one way we try to make vehicle ownership more affordable for the people that work hard to keep our communities safe. When you are ready to shop for a new Ford sedan, SUV, or truck, be sure to get your Certificate of Eligibility to access your cash bonus. Our sales team is happy to help you with the registration process to ensure we apply your exclusive discount to the final sales price.
Ford Cash Bonuses for Real Heroes
We can never thank you enough for the sacrifices you make every day to serve the people of Selma, but we hope the Military and First Responder Recognition Program offers a nice incentive so you can save on your next new Ford vehicle. You and your eligible family members can apply the cash bonus for up to five new Ford vehicles, so it's more than just a one-time discount. Current first responders, military members, retirees, and separated active duty members within 24 months of the end of their enlistment qualify for the Military or First Responder Recognition Programs.
How to Register for the Military or First Responder Appreciation Program at Merchant Ford
Get your Certificate of Eligibility by confirming your military or first responder eligibility in four easy steps:
- Visit the Ford Heroes Incentives Website and Choose Merchant Ford as the location
- Choose the Military Recognition or First Responder Recognition Program
- Verify Your Eligibility Through ID.me
- Receive a Certificate of Eligibility
Not to worry, First Responders! We've got you covered, too! If you're a member of:
- 911 Dispatchers
- Police
- Fire Department
- EMT
You can qualify for this deal and save on your next new Ford vehicle!
View Your OfferMerchant Ford Appreciates Your Service
We are proud to support the real heroes in our community. Feel free to contact our team at Merchant Ford if you need help with the Certificate of Eligibility or shopping for a new Ford vehicle. Thank you for your service!
| Monday | 9:00AM - 6:00PM |
| Tuesday | 9:00AM - 6:00PM |
| Wednesday | 9:00AM - 6:00PM |
| Thursday | 9:00AM - 6:00PM |
| Friday | 9:00AM - 6:00PM |
| Saturday | 9:00AM - 5:00PM |
| Sunday | Closed |
| Monday | 7:30AM - 5:00PM |
| Tuesday | 7:30AM - 5:00PM |
| Wednesday | 7:30AM - 5:00PM |
| Thursday | 7:30AM - 5:00PM |
| Friday | 7:30AM - 5:00PM |
| Saturday | Closed |
| Sunday | Closed |
| Monday | 7:30AM - 5:00PM |
| Tuesday | 7:30AM - 5:00PM |
| Wednesday | 7:30AM - 5:00PM |
| Thursday | 7:30AM - 5:00PM |
| Friday | 7:30AM - 5:00PM |
| Saturday | Closed |
| Sunday | Closed |