Performance
Considering their bloodline, it’s no surprise F-150® trucks are icons of muscle and performance. On the job site, hauling the family camper, or off-roading across a scorching desert, F-150 has you covered.
Design
Tasked to be the "do just about anything" truck, F-150® pickups have got your back. Innovative available features like at-the-ready electrical power and a multifunctional Pro Access Tailgate help keep you productive when needed most.
Technology
Our engineers create the things that help make your life behind the wheel go smoothly. Like smart features that help keep you focused, and even help steer for you with BlueCruise hands-free highway driving.
F-150® Features
8 Models Available
F-150® XL
- 2.7L V6 EcoBoost® engine with Auto Start-Stop technology
- Ford Security Package (1-year included with activation)
- Available Tow Haul Package
- Class IV trailer hitch
F-150® STX®
- Available F-150 Lobo® Package
- 18" gloss black-painted wheels
- Available STX FX4® (201A)
- Unique sport cloth seats
F-150® XLT
- Available 3.5L PowerBoost® Full Hybrid V6 engine
- Available 360-Degree Camera
- Zone Lighting
F-150® Lariat®
- Available 5.0L V8 engine with Auto Start-Stop technology
- Two-speed automatic 4WD with neutral towing capability
- B&O® Sound System with 8 Speakers
F-150® Tremor®
- Available 5.0L V8 engine with Auto Start-Stop technology
- Selectable Drive Modes
- Trail Control® with Trail 1-Pedal Drive and Trail Turn Assist
F-150® King Ranch®
- Available multicontour with Active Motion® leather bucket seats
- Two-tone paint with Marsh Gray lower accent color
- Exclusive King Ranch® exterior and interior theme
- Available twin panel moonroof
F-150® Platinum®
- Available 3.5L PowerBoost® Full Hybrid V6 engine
- Available Platinum Plus
- Available Platinum Satin Appearance Package
- Available head-up display
F-150® Raptor®
- Available 5.2L supercharged V8 engine
- Head-up display
- Available Dual-Valve Fox™ Racing Shocks
- Available 37" all-terrain tires
FAQ
Things You Should Know
How do I schedule a test-drive at Merchant Ford?
Scheduling a test-drive is quick and easy. You can book your appointment online through our interactive scheduling tool, or call our sales team directly at 334-875-2330. If you prefer, you can also visit us in person at 1406 East Highland Ave., Selma, AL 36703, though scheduling in advance ensures your preferred vehicle is prepped, clean, and ready for you when you arrive.
What financing and leasing options are available?
At Merchant Ford, we offer a range of flexible financing and leasing solutions. We work closely with Ford Credit® as well as a network of trusted local and national lenders to secure competitive rates for all credit profiles. You can jump-start the process by filling out our secure online credit application, or contact our finance department at 334-875-2330 to discuss custom terms that fit your budget.
Can I trade in my current vehicle, and how is it valued?
Yes, we welcome trade-ins of all makes and models! To get started, use our online trade-in valuation tool to receive an instant, estimated market value for your vehicle. Afterward, bring your vehicle to 1406 East Highland Ave., Selma, AL 36703 for a quick physical appraisal by our team. We will provide a firm, competitive offer that you can apply directly toward your new Ford purchase, lease, or even cash out.
Can I customize my Ford vehicle with official accessories?
Absolutely. You can personalize your vehicle with Genuine Ford Parts and Accessories ordered directly through our department. From all-weather floor mats and bed liners to roof racks and performance upgrades, our factory-trained technicians can professionally install them for you. Contact our parts team at or visit our service center to understand your options.
Does Merchant Ford offer home delivery or online buying options?
Yes. We make it easy to buy your next vehicle from the comfort of your home. You can complete your entire purchase online—including browsing inventory, calculating payments, valuing your trade, and submitting credit. Once finalized, we can arrange for home delivery within {X} miles of our showroom or set up a convenient, contactless pickup at 1406 East Highland Ave., Selma, AL 36703.
What warranty coverage comes with a new Ford vehicle?
Every new Ford vehicle at Merchant Ford is backed by the standard Ford new-vehicle limited warranty, which typically includes a 3-year/36,000-mile bumper-to-bumper warranty, a 5-year/60,000-mile powertrain warranty, and 24/7 Roadside Assistance. For specific details on coverage, or to learn about our extended service plans, please reach out to our service team at .
heroImageDisclaimer
Sales Tax, title fee, tag fee, Documentation fee of $699, and Title fees of $16.50 for AL are not included in the sales price. Not everyone qualifies; see dealer for details. At Merchant Ford. Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either expressed or implied. All vehicles are subject to prior sale. In the unlikely event a vehicle should be returned, the seller is entitled to recoup cost involved with rescinding a deal. A restocking fee ($995) which consist of detail, lost fees including plates & title, depreciation, and administrative work. Additional cost may apply if sold out of state, the consumer will be responsible for shipping cost and any paper mailing fees. The vehicle must be returned in the same condition as received, except for reasonable wear and tear and defects or mechanical problems which occurred after the buyer took possession of the vehicle. The maximum days allowed is (5) business days after the initial delivery and must be free of all liens and encumbrances, other than those created by the sales contract. Price does not include applicable tax, title, license, processing and/or documentation fee. The value of used vehicles varies with mileage, usage and condition. Book values should be considered estimates only ***All vehicles are guaranteed to have at least ONE (1) key at the time of delivery, however we do not guarantee 2nd key, Original Owners Manual, or Original Floor Mats*** We can assist you in obtaining an owners manual via PDF, Aftermarket Floor Mats or additional keys at your expense!